Physical inactivity is estimated to cost the UK economy £7.4 billion and is an underlying factor for one in six deaths in the UK . Continuation of this trend will affect not only the quality of life of individuals but also the demand on an already struggling health service, jeopardising the health systems’ long-term sustainability.
The positive correlation between physical activity and health benefits is traceable throughout people’s lives, highlighting the health gains that could be achieved if people were encouraged to be active from a young age.
While many public health initiatives and activities have tried to tackle this issue, childhood obesity is on the rise and today’s children are likely to be less healthy than their parents’ generation. Therefore, a new approach is needed.
To consider how health and wellbeing education could be made more inspiring, relevant and effective, AbbVie convened a breakfast discussion in March 2017. Held at The Royal Society of Medicine, attendees had the opportunity to hear from a panel of experts from the areas of education, health and community organisations that pitched their insights on what would make the greatest impact.